A Snapshot of My Work
Gerry Connect
1-Minute Pitch | 5-Minute Product Video
As the founding product designer of Gerry Connect, I led the product from ideation through to version 2, creating an accessible and simple video-calling platform for older adults in long-term care and retirement communities to connect effortlessly with loved ones. This case study focuses on the tablet app, while the product also includes smartphone and web-based platforms.
►► Responsibilities at Company: UX/UI Design, User Research, Website Design, Product Management, Business Development, Marketing
Staples Canada
Redesigned Staples Canada’s business login modal to clearly showcase customer perks, simplify access, and improve user confidence, resulting in enhanced usability, higher login conversion, and reduced user frustration.
►► Responsibilities on Project: UX/UI Design, UX Writing
TechJams
As the founding product designer of TechJams, I led the mobile app from concept to launch, creating a mobile platform that connects Junior Developers and UX/UI Designers from North American tech bootcamps to collaborate and grow their skills.
►► Responsibilities on Project: User Research, UX/UI Design, Brand Development
Ecoscape
Crafted the design system, brand identity, and logo for Ecoscape, an eco-friendly travel gear company created for female adventurers seeking sustainable, stylish solutions.
►► Responsibilities on Project: Design System, Brand Development, UI Design
Literary
Led the design of Literary, a mobile app delivering personalized book recommendations tailored for early retirees to enrich their reading experience.
►► Responsibilities on Project: UX/UI Design, User Research, User A/B Testing, Brand Development
Awake Labs
At Awake Labs, I led UX/UI design, user research, persona development, and marketing initiatives. I designed the company’s first mobile onboarding flow to streamline setup and improve accessibility for caregivers and self-advocates supporting individuals with cognitive disabilities.
►► Responsibilities at Company: UX/UI Design, User Research, Website Redesign, Marketing